Privacy Policy

Last updated: April 23, 2025

Effective Date: April 23, 2025

Thank you for your interest in WeMush. This Privacy Policy explains how we collect, use, and protect your personal information collected through our website and services, including information gathered via cookies and analytics, and outlines your rights.

1. Introduction

WeMush ("we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy applies to all personal information collected through our website located at www.wemush.com (the "Site") and any related services (collectively, the "Services").

2. Information We Collect

We collect information in the following ways:

Information You Provide Directly:

When you sign up for our waiting list or interact with certain features, we may collect:

• Mandatory Information: Your email address.
• Optional Information: Your interest level (e.g., Hobbyist, Small-Scale Grower, Commercial Cultivator, Investor, Other).

Information Collected Automatically:

When you visit our Site, we automatically collect certain information about your device and interaction with our Site using cookies and similar technologies. This may include:

• Technical Data: IP address (potentially anonymized), browser type, operating system, device information.
• Usage Data: Pages viewed, links clicked, time spent on pages, and other actions you take on our Site.
• Cookie Data: Information stored in cookies as described in our Cookie Policy. The collection of data via non-essential cookies (e.g., for preferences or analytics) depends on your consent choices.
• Analytics Data: If you consent to Analytics cookies, we use Google Analytics to collect aggregated and anonymized data about website traffic and usage patterns. See Section 11 for more details.

3. How We Use Your Information

We use your personal information for the following purposes, based on the legal grounds described in Section 4:

• Communication: To send you updates about WeMush, including launch announcements, early access opportunities, newsletters, and other related communications.
• Personalization: To understand your interests and, if you consent to preference cookies, remember your site preferences (like theme).
• Site Operation and Security: To operate the site, maintain security, and ensure essential functionality (using necessary cookies).
• Site Improvement: If you consent to analytics cookies, to analyze usage patterns through tools like Google Analytics to understand how our Site is used, identify areas for improvement, and enhance user experience. This data is typically aggregated and anonymized.
• Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), UK, or Switzerland, we process your personal information based on the following legal grounds:

• Consent: We rely on your consent to:
  • Send you marketing communications (e.g., newsletters, launch updates) if you opt-in.
  • Place and read non-essential cookies (Preferences and Analytics) on your device and process the data collected through them, as described in our Cookie Policy. You can manage or withdraw your cookie consent at any time.
• Legitimate Interests: We process certain data for our legitimate interests, provided these interests are not overridden by your data protection rights. This includes:
  • Operating and maintaining the security of our Site.
  • Using necessary cookies for essential site functionality.
  • Analyzing aggregated, non-identifiable usage data (where consent for analytics cookies is not required or obtained via legitimate interest assessment, depending on context and jurisdiction - primarily relying on consent).
  • Responding to your inquiries or support requests.
• Legal Obligation: We may process your data where necessary to comply with a legal obligation.

5. Your Rights

You have certain rights regarding your personal information, subject to local data protection laws. These may include:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data.
• Right to Restrict Processing: Request us to limit the processing of your data.
• Right to Data Portability: Request to receive your data in a structured, commonly used format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.

Right to Withdraw Consent:

Where we rely on your consent for processing (e.g., for marketing emails or non-essential cookies), you have the right to withdraw your consent at any time. You can unsubscribe from emails using the link provided, and manage your cookie consent via our cookie settings manager (accessible via the banner or a link on the site, typically in the footer or Cookie Policy page).

11. Third-Party Services

We may use third-party service providers for various functions, such as hosting, email delivery, and website analytics. These providers only process your information on our behalf and based on our instructions.

Specifically, we use Google Analytics to help us understand website traffic and usage. Google Analytics collects information through cookies, but its operation on our site is governed by Google Consent Mode, which respects the consent choices you make via our cookie banner. If you do not consent to Analytics cookies, Google Analytics operates in a limited mode without using cookies for personalized tracking. For more details on how Google handles data, please review Google's Privacy & Terms and our Cookie Policy.

12. Cookies and Similar Technologies

We use cookies and similar technologies to operate the site, remember preferences (with consent), and analyze usage (with consent). For detailed information about the cookies we use, their purpose, and how you can manage your consent preferences, please see our dedicated Cookie Policy.

13. Children's Privacy

Our Services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us.

14. Policy Updates

We reserve the right to update this Privacy Policy as our Services evolve or as required by law. We will notify you of significant changes by email or through a notice on our Site, and we will update the "Effective Date" at the top of this policy.

15. Contact Us

For any questions or concerns regarding this Privacy Policy, please contact us at:

• Email: support@wemush.com
• Mailing Address: Mush Ohio - 11230 Cleveland Ave NW, Unit 642, Uniontown, OH 44685
• Phone: +1-216-672-6654